Terms and conditions
Shoptimised – Online Products/Services Terms & Conditions
These Terms and Conditions (the “Agreement”) are entered into by Shoptimised Ltd which for the purposes of this document will also be referred to as “Shoptimised”, and the entity executing this Agreement (“You”).
This Agreement governs Your use of all Shoptimised owned tools and online services, including but not limited to those hosted at www.shoptimised.com.
By choosing to register your details with us, completing the registration process provided by the system or by using Shoptimised owned tools for any purpose, you acknowledge that you have reviewed and accept this agreement. Should you be using our services or registering as an agent for another individual or organisation, you also agree that you are authorized to act on behalf of, and bind to this agreement, the company, organisation, business or individual you are acting as an agent for. In consideration of this, the parties agree as follows:
“Shoptimised” or the “Service” refers to the website, tools, systems and processes that can be accessed at www.shoptmised.com or any other domain, which is owned and operated by Shoptimised Ltd. and is designed to create, edit and export data feeds and analyse advertising account data, provide analysis & reporting as well as measure the overall efficiency of the account that is registered, or any advertising account listed that may fall under an MCC or Agency account that is registered.
“Registered Account” refers to the account used to sign in and register for the Service.
“Confidential Information” includes any proprietary data and any other information disclosed by one party to the other in writing and marked “confidential” or disclosed orally and, within five business days, reduced to writing and marked “confidential”. However, Confidential Information will not include any information that is or becomes known to the public, which is already in the receiving party’s possession prior to disclosure by a party or which is independently developed by the receiving party without the use of Confidential Information.
“Customer Data” or “Measurement Data” means all of the advertising data associated with the advertising or external platform account linked by a user to the Shoptimised, and all data provided in addition to this by the user on registration for Shoptimised.
“Original Feed” refers to any data feed that is created externally to Shoptimised and imported by the user into Shoptimised prior to any editing or manipulation or export of any kind.
“Shoptimised Feed” refers to any data feed the user accesses, manipulates, amends, exports or links to the user accounts
“Documentation” means any accompanying documentation made available to You by Shoptimised Ltd. for use with or in addition to the Service, including documentation made available both offline and online.
“Processing System” refers to any software or back-end tools associated with the operation or functions of the Service that are owned or operated by Shoptimised Ltd..
“Property” means any web page, app, data feed, advertising account (for any external advertising platform you currently use that can be linked to the Service) or other property under Your control that is registered with the Service.
“Report” means the resulting analysis provided by the Service for any given Registered Account and all of the Properties linked to the Service using the Registered Account.
“Servers” means the servers owned, operated, controlled or used for business purposes by Shoptimised Ltd, for use with the Service or otherwise, on which the Processing System and Customer Data may be stored, processed and analysed.
“Software” refers collectively to the Service and the Processing System.
“Third Party” means any third party (i) to which You provide access to Your Account or (ii) for which You use the Service to collect information on the third party’s behalf.
The words “include” and “including” mean “including but not limited to.”
“Single Account User” is defined as an end user, with a Registered Account, who may link a single Property to this account to receive the analysis and reporting provided by the Service.
- Fees, Payment and Service
Shoptimised is provided as an online tool, paid via a monthly subscription model. Price varies based on the number of data feeds and/or advertising accounts linked to any Registered Account.
Shoptimised Ltd. may, at its discretion, change its fees and payment policies for the use of Shoptimised. The changes to the fees or payment policies are effective upon Your acceptance of those changes which will be communicated to you in writing prior to coming into effect. Unless otherwise stated, all fees are quoted in GBP and exclude VAT. Any outstanding balance becomes immediately due and payable upon termination of this Agreement and any collection expenses (including all legal fees) incurred by Shoptimised Ltd. will be included in the amount owed and may be charged to the credit card or other billing mechanism associated with Your Registered Account.
Any free trial period provided by Shoptimised before requiring payment will be started from the date You register the first data feed or advertising account and will run from this date until the free trial period ends. The first payment due, for the most recent amount authorised by You will be taken immediately following the end of last day of the free trial period.
All payment amounts will be clearly demonstrated before being accepted and authorised by You and will be charged upon completion of the checkout process. Payment is by monthly subscription and recurring payments for the amount detailed by Shoptimised in the payment schedule and confirmed by You will be charged every month on Your scheduled billing date, which will be detailed to You in writing on checkout and authorisation of the payment schedule and from within the account details section contained in Shoptimised.
By entering payment details and authorising these payments, you agree to Shoptimised Ltd. setting up a recurring payment for the amount authorised, to be taken regularly by our approved third party payment processing providers, immediately on authorisation (or after any free trial period), then monthly, on your billing date thereafter.
Should you cancel this payment, or if Shoptimsied Ltd. or their payment processing providers are unable to take payment for any reason, access to the service will be terminated and will only be reinstated once payment has been made.
- Member Account, Password, and Security
To register for the Service, You must complete the registration process by populating all information fields provided during the sign-up process with current, complete and accurate information as prompted by the registration form, including Your e-mail address (username) and password. You will protect Your passwords and take full responsibility for Your own, and third party, use of Your accounts. You are solely responsible for any and all activities that occur under Your Account. You will notify Shoptimised Ltd. immediately upon learning of any unauthorized use of Your Account or any other breach of security. Shoptimised Ltd. (or its wholly-owned subsidiaries’) support staff may, from time to time, log in to the Service under Your customer password in order to maintain or improve service, including to provide You assistance with technical or billing issues.
- Nonexclusive License
Subject to the terms and conditions of this Agreement, (a) Shoptimised Ltd. grants You a limited, revocable, non-exclusive, non-sub-licensable license to use the Service solely as necessary for You to use the Service on Your Properties or those of your clients; (b) You may remotely access, view and download the reports provided by the System concerning your Properties and Registered Account; and (c) You may use all functionality associated with uploading, editing, creating and modifying Original Data Feeds belonging to You or the clients that You are authorised to Represent.
You will not (and You will not allow any third party to) (i) copy, modify, adapt, translate or otherwise create derivative works of the Software or the Documentation; (ii) reverse engineer, decompile, disassemble or otherwise attempt to discover the source code of the Software, except as expressly permitted by the law in effect in the jurisdiction in which You are located; (iii) rent, lease, sell, assign or otherwise transfer rights in or to the Software, the Documentation or the Service; (iv) remove any proprietary notices or labels on the Software or placed by the Service; (v) use, post, transmit or introduce any device, software or routine which interferes or attempts to interfere with the operation of the Service or the Software; or (vi) use data labeled as belonging to a third party in the Service for purposes other than generating, viewing, and downloading Reports or uploading, editing, modifying or creating product data feeds. You will comply with all applicable laws and regulations in Your use of and access to the Documentation, Software, Service and Reports.
Neither party will use or disclose the other party’s Confidential Information without the other’s prior written consent except for the purpose of performing its obligations under this Agreement or if required by law, regulation or court order; in which case, the party being compelled to disclose Confidential Information will give the other party as much notice as is reasonably practicable prior to disclosing the Confidential Information.
- Information Rights and Publicity
Shoptimised Ltd. Will not share any non-anonymised Customer Data or any Third Party’s Customer Data with any third parties or external partners unless Shoptimised Ltd. (i) has Your consent for any Customer Data or any Third Party’s consent for the Third Party’s Customer Data; (ii) concludes that it is required by law or has a good faith belief that access, preservation or disclosure of Customer Data is reasonably necessary to protect the rights, property or safety of Shoptimised Ltd., its users or the public; or (iii) provides Customer Data in certain limited circumstances to third parties to carry out tasks on Shoptimised Ltd’s behalf (e.g., billing or data storage) with strict restrictions that prevent the data from being used or shared except as directed by Shoptimised Ltd. When this is done, it is subject to agreements that oblige those parties to process Customer Data only on Shoptimised Ltd’s instructions and in compliance with this Agreement and appropriate confidentiality and security measures.
By using Shoptimised or any other online tool or software provided by Shoptimised Ltd. you also agree for Shoptimised Ltd. to use your company name or brand name on its website(s) and within any marketing collateral, whether produced and distributed externally or internally, for the purposes of identifying you as a user/customer of either managed services or any online tool, product or service provided by Shoptimised Ltd.
You also agree that by registering for Shoptimised, you confirm that you are authorised on behalf of your organisation and/or the clients that you represent, to access and use their advertising accounts and data, and upload, modify, create or edit any Original Data feeds You register with Shoptimised and also produce, export and utilise any Shoptimised Feed(s) that you may access through use of Shoptimised in their advertising efforts.
You must not circumvent any privacy features that are part of the Service that may currently exist or that are implemented after creating a Registered Account. Should any of these features change or new features be added concerning privacy, you will be notified in writing.
Shoptimised and any and all online tools and Services provided by Shoptimised Ltd. are designed to inform and enhance our customers ability to analyse and make the most of their digital advertising efforts. All analysis, functionality, features, advice, guidance and tools are designed to be used in conjunction with a wider understanding of account performance and digital marketing, competitive environment and all other external factors that affect the performance of an advertising account. By accepting these terms you agree that You use these features and tools in full understanding of this and that You will not hold Shoptimised Ltd. liable in any way for negative outcomes or consequences that may occur as a result of You making changes to any external advertising platform, data feed, or network account using any feature of our service or on the basis of analysis, data or information provided therein.
To the extent permitted by applicable law, You will indemnify, hold harmless and defend Shoptimised Ltd., any of its parent organisations/companies and its wholly owned subsidiaries, at Your expense, from any and all third-party claims, actions, proceedings, and legal proceedings brought against Shoptimised Ltd. or any of its officers, directors, employees, agents or affiliates, and all related liabilities, damages, settlements, penalties, fines, costs or expenses (including, reasonable legal/solicitors fees and other litigation expenses) incurred by Shoptimised Ltd. or any of its officers, directors, employees, agents or affiliates, arising out of or relating to (i) Your breach of any term or condition of this Agreement, (ii) Your use of the Service, its analysis, reports, or any feature, data, information, advice, guidance or functionality provided (iii) Your violations of applicable laws, rules or regulations in connection with the Service, (iv) any representations and warranties made by You concerning any aspect of the Service, the Software or any of its recommendations, functionality or features to any Third Party; (v) any claims made by or on behalf of any Third Party pertaining directly or indirectly to Your use of the Service, the Software or Reports or functionality surrounding the editing, creation, manipulation, uploading or export of Original Feed(s) or Shoptimised Feed(s); (vi) violations of Your obligations of privacy to any Third Party; and (vii) any claims with respect to acts or omissions of any Third Party in connection with the Service, Consultation or the advice provided during the use of any or all parts of Shoptimised, the System, the Software or Reports. Shoptimised Ltd. will provide You with written notice of any claim, suit or action from which You must indemnify Shoptimised Ltd. You will cooperate as fully as reasonably required in the defence of any claim. Shoptimised Ltd. reserves the right, at its own expense, to assume the exclusive defence and control of any matter subject to indemnification by You.
All data and reporting provided by Shoptimised Ltd. as part of the Service is pulled directly from the external advertising platform you use and the Properties or Original Feed(s) you link to the Service as part of the registration process. By agreeing to these terms and using Shoptimised or any of its Features, you agree to indemnify and hold Shoptimised Ltd. harmless against any loss, damage or other consequences associated with data inaccuracy, loss of data, service downtime or other failures arising from any actions taken by Shoptimised Ltd. while operating the System or arising from systems, servers or processes operated by the external advertising provider that your property(ies) are derived from. This includes data represented through all functions of the Service including Reporting and Analysis, the uploading, creation, editing and modification of Original Feed(s) and the production, export and use of Shoptimised Feed(s).
Shoptimised Ltd. aim to maintain the highest level of uptime and service for all users, but you agree by registering and accepting the terms of this document that you indemnify Shoptimised Ltd. and any parent company, wholly owned subsidiary, our external partners, employees, directors and shareholders from any damages, claims and civil or legal cases that may arise from any consequence or detrimental effect of downtime or failure of, or Your use of any feature, report, analysis or data provided by our software and online tools within your advertising accounts or those of your clients. You agree to indemnify and hold Shoptimised Ltd. and any parent company, wholly owned subsidiary, our external partners, employees, directors and shareholders harmless to any claim or civil or legal case resulting from any negative consequence whether financial, reputation, service based or otherwise from the use of any of our software, tools or services.
- Third Parties
If You use the Service on behalf of the Third Party or a Third Party otherwise uses the Service through Your Account, whether or not You are authorized by Shoptimised Ltd. to do so, then You represent and warrant that (a) You are authorized to act on behalf of, and bind to this Agreement, the Third Party to all obligations that You have under this Agreement, (b) Shoptimised Ltd. may share with the Third Party any Customer Data that is specific to the Third Party’s Properties, and (c) You will not disclose Third Party’s Customer Data to any other party without the Third Party’s consent.
- Disclaimer of Warranties
To the fullest extent permitted by applicable law, except as expressly provided for in this agreement, Shoptimised Ltd. Makes no other warranty of any kind, whether express, implied, statutory or otherwise, including without limitation warranties of merchantability, fitness for a particular use and noninfringement.
- Limitation of Liability
To the extent permitted by applicable law, you agree that Shoptimised Ltd. will not be held liable for lost revenues or indirect, special, incidental, consequential, exemplary, or punitive damages that arise form use or the failure/non-delivery of this Service and any of its functions or features, or any other product owned or operated by Shoptimised Ltd., even if Shoptimised Ltd. or its subsidiaries and affiliates have been advised of, knew or should have known that such damages were possible and even if direct damages do not satisfy a remedy. Shoptimised Ltd. (and its wholly owned subsidiaries’) total cumulative liability to you or any other party for any loss or damages resulting from claims, demands, or actions arising out of or relating to this agreement will not exceed £250 (GBP).
- Proprietary Rights Notice
The Service, which includes the Software and all Intellectual Property Rights therein are, and will remain, the property of Shoptimised Ltd. and its parents. All rights in and to the Software not expressly granted to You in this Agreement are reserved and retained by Shoptimised Ltd. and its licensors without restriction, including, Shoptimised Ltd. (and its parents, its parents subsidiaries and its wholly owned subsidiaries’) right to sole ownership of the Software and Documentation. Without limiting the generality of the foregoing, You agree not to (and not to allow any third party to): (a) sublicense, distribute, or use the Service or Software outside of the scope of the license granted in this Agreement; (b) copy, modify, adapt, translate, prepare derivative works from, reverse engineer, disassemble, or decompile the Software or otherwise attempt to discover any source code or trade secrets related to the Service; (c) rent, lease, sell, assign or otherwise transfer rights in or to the Software or the Service; (d) use, post, transmit or introduce any device, software or routine which interferes or attempts to interfere with the operation of the Service or the Software; (e) use the trademarks, trade names, service marks, logos, domain names and other distinctive brand features or any copyright or other proprietary rights associated with the Service for any purpose without the express written consent of Shoptimised Ltd.; (f) register, attempt to register, or assist anyone else to register any trademark, trade name, serve marks, logos, domain names and other distinctive brand features, copyright or other proprietary rights associated with Shoptimised Ltd. (and its parents, its parents subsidiaries and its wholly owned subsidiaries) other than in the name of Shoptimised Ltd. (and its parents, its parents subsidiaries and its wholly owned subsidiaries, as the case may be); (g) remove, obscure, or alter any notice of copyright, trademark, or other proprietary right appearing in or on any item included with the Service; or (h) seek, in a proceeding filed during the term of this Agreement or for one year after such term, an injunction of any portion of the Service based on patent infringement.
13. Term and Termination
Either party may terminate this Agreement at any time with notice. Upon any termination of this Agreement, Shoptimised Ltd. will stop providing, and You will stop accessing, the Service. In the event of any termination (a) You will not be entitled to any refunds of any usage fees or any other fees, and (b) any outstanding balance for Service rendered through the date of termination will be immediately due and payable in full; (c) all of Your historical Report data will no longer be available to You; and (d) all Shoptimised Feeds and the edits, rules, modifications, product data and other features provided for data feed management and creation will be unavailable, You will retain use and rights to the Original Feed.
14. Modifications to Terms of Service and Other Policies.
Shoptimised Ltd. may modify these terms or any additional terms that apply to the Service to, for example, reflect changes to the law or changes to the Service. You should look at the terms regularly. Shoptimised Ltd. will communicate any changes to these terms and its policies via email and direct you to these poilicies so that you may be made aware of any and all changes or provide you with clear prompts and functionality to review and accept any changes to these policies or terms. Changes will not apply retroactively and will become effective no sooner than 14 days after they are posted. If You do not agree to the modified terms for the Service, You should discontinue Your use of the Service. No amendment to or modification of this Agreement will be binding unless (i) in writing and signed by a duly authorized representative of Shoptimised Ltd., (ii) You accept updated terms online, or (iii) You continue to use the Service after Shoptimised Ltd. has posted updates to the Agreement or to any policy governing the Service.
15. Miscellaneous, Applicable Law and Venue.
Shoptimised Ltd. will be excused from performance in this Agreement to the extent that performance is prevented, delayed or obstructed by causes beyond its reasonable control. This Agreement (including any amendment agreed upon by the parties in writing) represents the complete agreement between You and Shoptimised Ltd. concerning its subject matter, and supersedes all prior agreements and representations between the parties. If any provision of this Agreement is held to be unenforceable for any reason, such provision will be reformed to the extent necessary to make it enforceable to the maximum extent permissible so as to effect the intent of the parties, and the remainder of this Agreement will continue in full force and effect. This Agreement will be governed by and construed under English Law without reference to its conflict of law principles. In the event of any conflicts between foreign law, rules, and regulations, and English Law, rules, and regulations, English law, rules and regulations will prevail and govern. Each party agrees to submit to the exclusive and personal jurisdiction of the courts located in England. The United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act do not apply to this Agreement. The Software is controlled by U.K. Export Regulations, and it may be not be exported to or used by embargoed countries or individuals. A waiver of any default is not a waiver of any subsequent default. You may not assign or otherwise transfer any of Your rights in this Agreement without Shoptimised Ltd’s prior written consent, and any such attempt is void. The relationship between Shoptimised Ltd. and You is not one of a legal partnership relationship, but is one of independent contractors. This Agreement will be binding upon and inure to the benefit of the respective successors and assigns of the parties hereto. The following sections of this Agreement will survive any termination thereof: 1, 4, 5, 6 (except the last two sentences), 7, 8, 9, 10, 11, 12, 14, 15 and 16.
Last updated: 24/05/2018
This is the privacy notice of Shoptimised Ltd In this document, “we”, “our”, or “us” refer to Shoptimised Ltd.
We are company number 11199014 registered in England.
Our registered office is at Unit 1.12, Eldon Street, One Trinity, South Shields, United Kingdom, NE33 1SA
- This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.
- We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our website immediately.
- We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them, and will not accidentally fall into the hands of a third party.
- We undertake to preserve the confidentiality of all information you provide to us, and hope that you reciprocate.
- Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR).
- The law requires us to tell you about your rights and our obligations to you in regards to the processing and control of your personal data. We do this now, by requesting that you read the information provided at knowyourprivacyrights.org
- Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.
The bases on which we process information about you
The law requires us to determine under which of six defined bases we process different categories of your personal information, and to notify you of the basis for each category.
If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data.
If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.
1. Information we process because we have a contractual obligation with you
When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.
In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.
We may use it in order to:
- verify your identity for security purposes
- sell products to you
- provide you with our services
- provide you with suggestions and advice on products, services and how to obtain the most from using our website
We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.
Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.
We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
2. Information we process with your consent
Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including products and services, you provide your consent to us to process information that may be personal information.
Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply.
Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example to monitor the performance of a particular page on our website.
If you have given us explicit permission to do so, we may from time to time pass your name and contact information to selected associates whom we consider may provide services or products you would find useful.
We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.
You may withdraw your consent at any time by instructing us data[at]shoptimised.com However, if you do so, you may not be able to use our website or our services further.
3. Information we process for the purposes of legitimate interests
We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.
Where we process your information on this basis, we do after having given careful consideration to:
- whether the same objective could be achieved through other means
- whether processing (or not processing) might cause you harm
- whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so
For example, we may process your data on this basis for the purposes of:
- record-keeping for the proper and necessary administration of our business
- responding to unsolicited communication from you to which we believe you would expect a response
- protecting and asserting the legal rights of any party
- insuring against or obtaining professional advice that is required to manage business risk
- protecting your interests where we believe we have a duty to do so
4. Information we process because we have a legal obligation
We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation.
For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.
This may include your personal information.
Specific uses of information you provide to us
5. Information relating to your method of payment
Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it.
At the point of payment, you are transferred to a secure page on the website of squareup.com. This page is styled and branded to look like a page within Shoptimised, but it is not controlled by us.
6. Job application and employment
If you send us information in connection with a job application, we may keep it for up to three years in case we decide to contact you at a later date.
If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for six years before destroying or deleting it.
7. Sending a message to our support team
When you contact us, whether by telephone, through our website, via live chat or by e-mail, we collect the data you have given to us in order to reply with the information you need.
We record your request and our reply in order to increase the efficiency of our business.
We keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high quality service.
When we receive a complaint, we record all the information you have given to us.
We use that information to resolve your complaint.
If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.
We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.
9. Affiliate and business partner information
This is information given to us by you in your capacity as an affiliate of us or as a business partner.
It allows us to recognise visitors that you have referred to us, and to credit to you commission due for such referrals. It also includes information that allows us to transfer commission to you.
The information is not used for any other purpose.
We undertake to preserve the confidentiality of the information and of the terms of our relationship.
We expect any affiliate or partner to agree to reciprocate this policy.
Use of information we collect through automated systems when you visit our website
Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.
Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely.
Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.
- to track how you use our website
- to record whether you have seen specific messages we display on our website
- to keep you signed in our site
- to record your answers to surveys and questionnaires on our site while you complete them
- to record the conversation thread during a live chat with our support team
11. Personal identifiers from your browsing activity
Requests by your web browser to our servers for web pages and other content on our website are recorded.
We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.
We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you.
If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.
12. Our use of re-marketing
Re-marketing involves placing a cookie on your computer when you browse our website in order to be able to serve to you an advert for our products or services when you visit some other website.
Disclosure and sharing of your information
13. Information we obtain from third parties
Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal information from third parties whose services we use.
No such information is personally identifiable to you.
14. Third party advertising on our website
Third parties may advertise on our website. In doing so, those parties, their agents or other companies working for them may use technology that automatically collects information about you when their advertisement is displayed on our website.
We do not have control over these technologies or the data that these parties obtain. Accordingly, this privacy notice does not cover the information practices of these third parties.
15. Credit reference
To assist in combating fraud, we share information with credit reference agencies, so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and given us the opportunity to refund their money.
16. Data may be processed outside the European Union
Our websites are hosted in the United Kingdom
We may also use outsourced services in countries outside the European Union from time to time in other aspects of our business.
Accordingly data obtained within the UK or any other country could be processed outside the European Union.
For example, some of the software our website uses may have been developed in the United States of America or in Australia.
We use the following safeguards with respect to data transferred outside the European Union:
- the processor is within the same corporate group as our business or organisation and abides by the same binding corporate rules regarding data processing.
- the data protection clauses in our contracts with data processors include transfer clauses written by or approved by a supervisory authority in the European Union [, specifically that in the country of …]
- we comply with a code of conduct approved by a supervisory authority in the European Union [, specifically that in the country of …]
- we are certified under an approved certification mechanism as provided for in the GDPR
- both our organisation and the processor are public authorities between whom there is either a legally binding agreement or administrative arrangements approved by a supervisory authority in the European Union relating to protection of your information
Access to your own information
17. Access to your personal information
- At any time you may review or update personally identifiable information that we hold about you, by signing in to your account on our website.
- To obtain a copy of any information that is not provided on our website you may send us a request at data[at]shoptimised.com.
- After receiving the request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.
18. Removal of your information
If you wish us to remove personally identifiable information from our website, you may contact us at data[at]shoptimised.com.
This may limit the service we can provide to you.
19. Verification of your information
When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.
20. Use of site by children
- We do not sell products or provide services for purchase by children, nor do we market to children.
- If you are under 18, you may use our website only with consent from a parent or guardian
- We collect data about all users of and visitors to these areas regardless of age, and we anticipate that some of those users and visitors will be children.
- Such child users and visitors will inevitably visit other parts of the site and will be subject to whatever on-site marketing they find, wherever they visit.
21. Encryption of data sent between us
We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.
Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.
22. How you can complain
- If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.
- If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner’s Office. This can be done at https://ico.org.uk/concerns/
23. Retention period for personal data
Except as otherwise mentioned in this GDPR privacy notice, we keep your personal information only for as long as required by us:
- to provide you with the services you have requested;
- to comply with other law, including for the period demanded by our tax authorities;
- to support a claim or defence in court.
24. Compliance with the law
However, ultimately it is your choice as to whether you wish to use our website.
We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.
Choose one of the following options to populate your products informationFeed URL
Enter the full URL of your current google shopping feed here, including http:// or https://
Shoptimised will use this feed to download your current product information ready for optimising in seconds.
If your product feed isn't hosted on a URL, you can upload your feed from a .txt, .csv or .xml file. We will use this to populate your current product data in your Shoptimised account. The file should be compatible with the Google product data specificationManual Input
If you don't have a product feed you can build one from scratch using the New Product and Clone features as soon as you are signed in.Website Scrape
We can pull the product data directly from your website for a setup fee of £200. Select this option and enter the URL of the website to pull products from.
We will contact you via email to arrange the setup of this and to take payment. Until then you will only be able to add products manually using the New Product and Clone features mentioned above.